During the course of my career I had the pleasure of working on all kinds of communication projects. So my skills range from advertising campaigns with tv commercial productions to website and mobile apps. My focus has shifted a little bit towards all things digital. But every now and then I'm asked to come up with a nice print campaign which I'm happily doing.
In my previous life as an employee I worked for some big agencies, namely Saatchi & Saatchi, JWT and in various positions in the DDB network. I've held the creative director position for 7 years before becoming self-employed.
it's not a coincidence it looks like digestion.
First things first. Before anything starts I'm going through the grueling part of researching and coming up with ideas for communication and design for:
campaigns (all media), applications, interfaces, storytelling, social media
It's a dirty job, but I love it. No matter what has happened before in a project, this is what people are going to see. So, I make sure to get it right for:
applications, interfaces, websites, social media, ads, brochures, logos/icons
Motion is the continuation of the design process. Movement is the next step for shapes, colours and text. The hours I put into it are well spend for:
tutorials, infographics, editing, case studies, social media
"AI is like an overenthusiastic intern — it cranks out ideas at warp speed, but without a smart creative at the wheel, it’s just a glorified chaos machine. I’ve seen it generate brilliant concepts and also some that look like a fever dream from a robot uprising.
That’s why steering AI properly is everything — it’s not about letting it run wild, but using it to cut out the grunt work so creatives can focus on what really matters: the big ideas, the brand magic, and avoiding unnecessary all-nighters. Done right, AI isn’t a threat — it’s the best unpaid intern I’ve ever had."
– ChatGPT (prompted by me)